Supply Chain Symphony

Supply chains are an orchestra; when one part is off key, the entire operation is out of tune. Overdue shipments, spoiled cargo, stolen inventory and misplaced goods are just some of the ills that plague even the most sophisticated logistics operations. And while these inefficiencies annually cost the world several billion USD in food, medicine, fuel and time.

Olam

Olam Foundation is a global alliance aimed at completely eliminating the wasteful chaos in the modern supply chain once-and-for-all. By using Olam’s standard protocol, the open-source platform allows all logistics parties along the supply chain to connect, communicate and develop their business in a more effective and transparent manner.On Olam’s trusted platform, all supply-chain stakeholders connect effortlessly, sharing data and providing their services efficiently without disrupting the delicate ecosystem.

Olam

Partners

  • swissport
  • Kuehne + Nagel
  • Visa
  • r3
  • GS1
  • bancor
  • IDACB
  • TAU
  • NUS
  • GBF
  • IBA
  • BlockchainIL

OLAM PLATFORM KEY BENEFITS:

Drastically

Limits

resource wasting greatly

Todays paper based supply chain require approximately 14B papers which equals to 400,000 trees annually, handling these papers takes a total of 870,000 years each year and growing. By moving to Olam we eliminate these outdated procedures to almost 0.

Sharply

Reduces

carbon footprint drastically

The transparency Olam’s platform bringing with it brings efficiency to new levels, With the Olam platform it will be easier for the various companies to take advantage of the available space in containers and thus send more shipments in less containers means fewer trucks, planes and even ships.

Eleminates

Eleminates

most cargo theft & fraud

In 2016 $55B worth of cargo goods was lost due frauds and thefts. Studies have shown that 80% of these cases can be prevented by simplifying the business of cargo and correct handling.

Supports

Supports

the UN/FAO initiative

According to UN/FAO, 1.3B tons of edible food lost every year due to supply chain inefficiencies. Olam is aiming to streamline the complexity in the supply chain and the ability to real time end to end traceability.

Neutral

Neutral

decentralized, open-source platform

Olam Platform is built by a not-for-profit foundation registered in Switzerland, the platform is based on DLT and the code is open for everyone.

Open

Open

marketplace for products

One of the ability this platform enables is a supply chain marketplace where companies can go to tenders and others can offer their services and bet on the prices.

Technology

The basis for Olam’s groundbreaking infrastructure is a network of blockchain nodes run by operators, and capable of recording every supply chain event (e.g. changes of custody, sensor measurements etc.). The API and protocol engine facilitate a standard communication method between all users of the Olam network infrastructure.

Technology

  • Today paper-based handling cost per shipment: $93, using Olam: ~$10
  • Today paper shipment costs: $20, Using Olam: $0
  • Paper shipment time: 5-10 days, Using Olam: instant
  • Counterfeit, document stealing, and documentation lost: in 2016 causes $55B losses, all of these are eliminated using Olam.
  • Archiving: today its expensive and room consuming, In Olam simply by using Dapp.
  • Real-Time cargo information: Today provided by subcontractor and require IT operation and system integration. By using Olam, systems are already integrating, and no IT project is requiring.

Overhauling today’s dated "PDF by mail" communication methodology, the Olam network will support migration to digital documents and later to the total automation of logistics processes, deploying smart contracts to trigger financial transactions.

The open-source platform features smart contracts, standard APIs and protocols providing a ground- breaking method of multi-user communication. As a result, all current and new stakeholders in the supply chain can easily interact and cooperate, while keeping costs to a minimum.

DLT- To make Olam platform a trusted source of information a DLT network will be used to store shipment data such as size, weight, environmental conditions and special handling requirements. In this method, all the shipment data and environmental reading are recorded across multiply copies of the ledger over many nodes makes it highly transparent and enhance efficiency in the supply chain. The scalability, transparency, and trust DLT brings within will lead the way to the next supply chain generation.

Smart Contract- Today, change of custody is entirely manual and involves human action, triggered by a signature on a piece of paper. By deploying smart contracts, the supply chain industry can gradually move to entirely paperless system where check-in and check-out processes for shipment can be completely automated and real time information about the shipment is distributed across all relevant parties. In addition, these smart contracts can be used as a payment trigger once shipment completed or even make the payments automatically.

API- it is a set of clearly defined methods of communication between various software components. In order to implement the platform in a market built from different companies with different systems and communication methods, Olam has decided to use a set of APIs and standard protocols. In this way, the various companies will be able to connect to the platform through their existing software and maintain their working methods, while enjoying the benefits offered by the new technology.

Proof of concept

The Olam platform began its Proof of Concept (PoC) with some of the world’s most reputable and prominent logistics industry leaders, including global freight forwarder Kuehne + Nagel and ground handling giant Swissport International.

Proof of concept

Olam's Ecosystem and Token

The Olam platform was built to support the supply chain industry by facilitating a new ecosystem, which will consist of a network of stakeholders in the supply chain including shipping companies, freight forwarders, air carriers and others. It will host, in addition, various service providers for the supply chain such as IoT sensor companies, software vendors, financers and others.

Token

This ecosystem will enable trust between the different parties, leading to much easier and more efficient business cooperation at a dramatically lower cost, as well as remove entry barriers for newer participants. All parties will be free to offer services and encourage other platform users to make use of the full range of the companies’ offerings comprehensively.

For this ecosystem to bloom, it is essential for companies to establish means to exchange value within it. Blockchain tokens can be the safe and secure way to accomplish this. Furthermore, tokens can also be integral fuel for the service in that they can serve as the ecosystem’s economic foundation. The OLM token is a utility token built on the Ethereum blockchain in compliance with the ERC20 standard.

Olam’s ecosystem is comprised of the following parties, to each a unique role:

  • Platform users - Platform users are supply chain stakeholders such as shipping companies, trucking companies, air carriers, freight forwarders and ground handlers. Those parties will use the platform as a means of communication and data sharing with the other parties in the chain. They enjoy the various services that the service providers offer on the platform and embrace new business models possible, thanks to the new platform. To do business on the platform, users can use either fiat or OLM tokens in order to pay service providers for the different services and the operators for the read/write data actions. A strong incentive program will be implemented to increase consumption and use of the token.

  • Service Providers - Service providers are companies such as SAP, Motorola, and Oracle who can provide measurements, big-data analysis and other services for the supply chain industry. These parties will soon be able to offer their services seamlessly to a much wider range of supply chain companies without the need to integrate with each of their IT systems separately. Service providers can be paid either with fiat or OLM token and may pay the operator with fiat or OLM to make read/write of data.

  • Operators - Operators are newcomers in the supply chain: These may be ex-miners or server farms that will run the Olam Platform and provide the ability to read/write data on the platform’s DLT for both the users and the service providers. To become an operator, you must hold stake of OLM amounting to 25% of annual turnover in Olam’s platform. In addition, the operator must meet certain criteria in order to get an operator license” from the foundation.

  • Token holders - Individuals who purchased OLM tokens in the ICO, in exchanges or directly from another token holder.


The use of OLM token:

  • The Olam ecosystem is based on OLM stakes. The ability to perform write/read of data on the platform is provided through a license issued by Olam to the various operators.

  • Operators are required to hold a value of 25% of all their IT operation costs in OLM token, and comply with the conditions mentioned in the license, to qualify for these actions, meaning that an operator receives a number of operations in the platform depending on the total value of the OLM it holds. This method allows a gradual transition from fiat to crypto, while maintaining the existing business model of the market (non-disruptive).


Token sales:

  • Total tokens: 1,516,250,000
  • Total tokens sold including bonuses: 606,500,000
  • Token price: $0.1
  • Hard cap: $40M


Token
Token

Team

David Weisman

co-founder and CEO

Co-Founder and V.P. Marketing & Business Development of M-Stream (acquired by Broadcom). David’s prior positions include: V.P Marketing and Business Development of DSPG and CEO of Video-Surfer, a VCON subsidiary

Yaron Kaufmann

Co-Founder and CTO

Yaron Kaufmann spent 7 years at Texas Instruments in the Mobile Connectivity Solutions business unit, serving as CTO, strategic marketing manager and product manager. Yaron’s prior positions: Engineering Manager at Yamar Electronics and R&D Team Leader in the technology unit of the IDF for 10 years.

Shlomo Berkovitch

VP of Business Development

High-tech veteran with over 30 years of experience in management, marketing and R&D in major international companies. Founded MM&M Ltd., specializing in international and strategic business development. Shlomo served as President of Infineon, Broadband Access Division, VP at ECI and as a senior manager at Intel.

Thomas Kofler

VP Strategic business

For more than 25 years, Thomas is working in the Supply Chain and Logistics Industry in various positions as CIO, Managing Consulting Partner or in Sales and Business development roles for global SaaS companies focusing on Global Trade Management and SCM. Thomas Managed large IT projects in the logistics industry all over the world in particular Europe and Asia.

Dana (Reich) Adam

CMO

is an Internet entrepreneur with extensive marketing, operations and finance experience. Founder of Metronome (acquired by SimplySmart), cofounder and COO at Cliconomy, GoTraffic and Beta-Popcorn. Dana Holds a BA in Economy and accounting from TLV University, Israel.

Chaim Belfer

VP R&D

was VP of R&D at PeerTV, a leading developer of hardware and software solutions for the Internet-based TV market. Chaim’s prior positions include R&D Group Manager at Softier. During his tenure there, Softier introduced a Linux-based IP-Set Top Box utilizing Texas Instruments (TI) TMS320DM64x digital media processors and Softier’s Linux operating system and development tools.

Ido Horovitz

Business development

Co-Founder and former CEO of Multiverse Media, as well as Co-founder of various online ventures. Ido is a born-and-bread entrepreneur who began accumulating his vast experience and business knowledge a decade ago with successfully ventures in marketing and business development.

Nate Simantov

Community manager

Having managed and mobilized large online communities for over a decade, Nate is a maven in internet culture and forum management. With a solid background in media and communications, he enjoys both building and driving active internet communities for passive and proactive action and interest.

Ohad Bonneh

Project manager

Blockchain and cryptocurrency enthusiastic, early adopter and investor. Supply chain expert, Co-founder of the startup company “Thermo transit”. IDF Special Forces veteran.

Eli Zur

Blockchain Developer

Highly Experienced hands on software developer with over than 20 years of experience in multiple fields and technologies, and a strong background in distributed systems, blockchain, and communication protocols.

Tomer Weisman

Blockchain Developer

Tomer is a back-end and blockchain developer with a specialty in DevOps practices and a passion for decentralized technologies. He formerly worked as Java Developer for Mprest systems, focusing on implementing microservices architecture solutions and leading the DevOps efforts of the company. Prior to becoming a developer, he worked as a lawyer, at the Israeli Department of Justice.

Advisory Board

Gerard van Kesteren

Former CFO

Logistic veteran with over 25 in the field, held important senior positions in large and substantial companies: Kuehne + Nagel CFO (1999 – 2014), CFO Western Europe (1989 – 1999), Sara Lee Corporation Finance Director UK (1979 – 1985), Finance Director Spain (1985 – 1987), Corporate Director of Financial Planning and Analysis (1987 – 1989). Today he serves as a knowledgeable consultant in the field.

Thomas Nieszner

Former CEO

Thomas Nieszner is a supply chain expert with over 25 years of executive experience in international logistics organizations. As former CEO of DHL Global Forwarding, and current Senior Advisor to the Deutsche Post/DHL Board, Thomas contributes an in-depth, broad market understanding of the industry’s challenges and provides unique vision for the Olam Project.

Marcel Fujike

SVP Products & Services

Marcel started his aviation & logistics career with Lufthansa After seven years at Lufthansa Cargo going through international placements in London, New Delhi (establishing Lufthansa Cargo India), Singapore and Frankfurt, holding various management positions he joined Kuehne + Nagel In 2004, at their global Headquarter in Schindellegi/Switzerland.

Udi Dagan

Former CEO

Strategic executive with solid skills honed over 25 years in CEO roles at FedEx in Israel, board member at FedEx Bulgaria and Serbia, member of the board of directors of Flying Cargo group of companies, co-founder and former CEO of Boxit Lockers & Stores. Advisor, mentor and investor. Professional executive and lecturer at the School of Management, Tel-Aviv University.

Hendrik Leyssens

Head of Global Operations

Hendrik started his aviation & logistics career in Brussels and joined Swissport in 2012. After holding several management positions, he joined the Swissport Headquarter in 2016 and currently holds the position of Head of Global Operations – Cargo. Hendrik is an experienced executive with broad experience in project management, standardization innovation, new technologies and cargo handling operations.

Eyal Hertzog

Product Architect

Venture-backed technology entrepreneur for over 20 years. Founder of MetaCafe, Israel fastest growing video sharing site reaching over 50M uniques at its peak. Previously, Eyal founded Contact Network, one of the first social networks in 1999. Eyal has been an outspoken thought leader on cryptocurrency in Israel and is a talented piano and bass musician.

Prof. Tetsuya Osaka

Senior Research Professor and Emeritus Director of the Institute for Research Organization for Nano & Life Innovation, and Professor Emeritus of the Faculty of Science and Engineering, Waseda University, Tokyo, Japan. He is past President of the Electrochemical Society (ECS), president of the Electrochemical Society of Japan, Vice-President of the Surface Finishing Society of Japan, Vice President of the International Society of Electrochemistry (ISE).

Adv. Lior Zaks

Cryptocurrency Legal and Historical Expert

Visionary. Crypto currency expert, researcher, adopter and promoter of virtual currencies since 2010. Lior brings an extensive legal background working for several of the top ten Israeli legal firms. An expert lecturer in leading academic institutes for Crypto currencies aspects, associate editor for Israeli. academic law journals.

Prof. Dr. Andreas Furrer

Supply Chain Expert

Acts as attorney, arbitrator and expert in the areas of national and international commercial and contract law and international private law. His focal areas are national and international distribution, logistics and transport law. He is a professor of private, comparative, international private and European law of the University of Lucerne (part-time).

Phil Gerskovich

Former SVP

Executive with broad experience in software, hardware, and IoT businesses. Held a senior vice president position in Zebra technologies, where he ran corporate development and oversaw multiple investments, acquisitions, and divestitures. Established corporate strategy process. Established and ran new growth businesses including RFID products and Internet of Things programs

Prof. Yosi Shacham-Diamand

The Bernard L. Schwartz chair for nanoscale information technologies, Department of Electrical Engineering-Physical electronics and the department of Material science and technology, Faculty of Engineering, Tel Aviv University.

Dr. Royi Itzhak

Cryptographic Mathematician

Head of Algorithm and Data Science , Inifinita big data Holds a Ph.D. in applied math. World class expert in deep learning, machine learning , data mining ,computer vision and artificial intelligence. Leveraging on vast hands-on experience , combined with academic research background, Royi designed and managed numerous projects with AT&T, Fiverr, HPE, banks, transportation and military technology companies.

Dr. Moshe Ben David

Business Strategis

Over 20 years of experience leading large organizations to Materialize their Vision through effective Business Processes, Knowledge Management practices, and Work Methodologies. At his current position, he establishes & manages Centers of Excellence (COE), implementing refined business processes and KM practices.

Eli Mizroch

Cryptocurrency Economist

Blockchain economics and digital currency expert, Eli is a co-founder and CEO of Silver Castle, a digital currency investment and capital group. Eli has wide-ranging strategic and executive experience across a number of industries, having served as a senior partner at TASC consulting and capital (Israel's pre-eminent consulting firm), CEO of Golf&Co. (a leading fashion retailer), various senior management positions at Bank Hapoalim (including head of group marketing and head of strategy and bus. dev.), and deputy CEO of Bezeq. Eli holds an honors degree in Finance from the University of Cape Town.

Yakov Kedmi

VP Marketing

An international expert in strategy, marketing and branding Served as a consultant to international companies. VP of Marketing at Partner Communications -successfully launched the Orange brand in Israel. Hutchison 3G cellular networks- Marketing Coordinator, Ma'ariv daily newspaper -VP of Marketing, Saatchi & Saatchi Israel advertising agency- CEO, Eden largest mineral water company in Israel -CEO.

Roadmap

2016 June

The need for a standard platform is identified.

2017 H1

Olam concept brain storm.

2017 June

Olam project kickoff.

2017 H2

Olam concept review with industry leaders.

2017 December

Olam architecture Ver 1.0

2018 April

PoC demonstrating shipments setup and view. Basic smart contract

2018 July

Olam beta network on the air.

2018 September

MVP - Olam network operational.API v1.0 supporting paperles logistics, complete shipment flow, allowing e-documents check in, view and signature.

2019 April

API Ver 2.0 supporting IoT, secured storage of shipment sensors.

2019 December

Smart contracts V.1.0 supporting temperature controlled shipment clearance.

2020 April

API Ver 3.0 supporting finance, allowing seamless payments between the logistics providers.

FAQ's

OLAM’s vision is to establish an open-source standard platform for all logistics parties along the supply chain to communicate and share data with each other effectively, as well as provide and consume services they offer. Similar to the affect TCP/IP protocol had as a major enabler for growth of the world wide web, Olam platform will be the pathway to the next logistic generation.

OLAM’s mission is to become the Internet of Logistics, completely eliminating wasteful and chaotic bureaucracy in the global supply chain once-and-for-all.

In short: Immediacy and transparency. Distributed ledger technology has many practical applications, particularly in exchanges, agreements/contracts, tracking, and of course payments. Since each transaction is recorded on a block and across multiple copies of the ledger distributed over many nodes (computers), it is highly transparent.

Blockchain is also highly secure: Since every block links to the ones before and after it, there is no one central authority over the blockchain, and it’s extremely efficient and scalable. Ultimately, blockchain can increase the efficiency and transparency of supply chains and positively impact everything from warehousing to delivery to payment. Chain of command is essential for many things, and blockchain has the chain of command built in.

There are some important characteristics that separate the unique Olam project from others it its category:

  • While the idea of introducing DLT to the supply chain industry has sparked a whole lot of excitement in the crypto world, the relatively old-fashioned industry has no real cases of deploying this new technology. Olam has managed to harness some of the world biggest supply chain companies and conducting PoC with them.
  • On top of it being completely open source, Olam’s platform provides a standard API and protocols allowing any company IT system to switch over to the technology without changing their current internal practices and without changing the software they use. This true for both the supply chain companies and the service providers.
  • The platform is agnostic to the specific DLT it uses, making it “future proof”, a solution with the flexibility to adapt for any innovations the future holds for the technology.
  • The Olam Platform is governed by an independent not-for-profit foundation which is totally neutral and holds no industry conflicts of interests. This is a crucial criterion for earning industry acceptance in this highly competitive market.

Olam’s biggest challenge from Day 1 has been successfully garnering the support and excitement of the world’s biggest logistics organizations so that they support and shape the new platform, affixing it as the global standard. This industry is (in)famous for its conservatism and reluctance to sudden reform, so we had our work cut out for us.

Olam’s success strategy encompasses harnessing the largest international logistics companies to participate in the project, attracting the rest of the market soon thereafter.Fortunately, to date our partners make up around 12% -15% of the total market with many other major companies in advanced negotiations. With our valued, top-tier advisory board and partners, we believe we will succeed in penetrating the market and becoming the standard of use.

Yes, the Olam ecosystem has an inherent coin called OLM: The OLM is a utility token built on the Ethereum blockchain in compliance with the ERC20 standard. The OLM token is requisite to Olam’s decentralized system in order to align incentives, develop the ecosystem and lead to wide-scale adoption stakeholders.

The Olam token is used for proper operation of the system, in order to perform various functions in the system and enjoy the services offered on it, writing and reading information is essential. Possession of the token grants its holders the ability to carry out operations on the platform.

Yes, Olam has already effectively demonstrated its ability to foster communications between stakeholders wishing to carry out their logistics operations on the blockchain, by using emergent techs such as smart contracts, RFID sensor technology, and Olam’s groundbreaking API. This Proof of Concept was conducted on real live shipment lanes currently held by some of the biggest names in the industry.

Olam is targeting a total addressable market of $350-400 billion. This market relates to the manual labour expenses and paper costs of IT in the logistics market, with the addition of fraud, theft, and other major losses resulting from inefficiencies.

We believe that within a decade, Olam will host services for around 25%-30% of this market. During the first 3 years, Olam’s partners and others will run tests to the platform and examine how to make a proper use of it in their various processes. In the 4th year, we forecast a jump in the penetration rate following the full adoption of the early users and many newcomers that will join. After that, we see a steady growth due to market growth and steady penetration rate.

The token sale is divided into 2 stages,

  • Pre-sale: During the pre-sale, the cost of the token changes due to the Investment Tier.
  • Public Sale: In the public-sale, each token will cost $0.1.

Yes! The bonus will depend on the amount of the tokens purchased and how much time before the ICO start. To ensure you get the right details, please contact team@olam-platform.org.

Yes, Olam Foundation has an official bank account and is accepting fiat money.

To participate in the OLM token ICO sale, you will need a wallet that is smart contract compatible. Please do not send your token directly from any cryptocurrency exchanges; you must have a token compatible Ethereum wallet (ERC-20 standard).

In order for the project to be successful, it has to be impartial and hold no conflicts of interest with any particular companies. Establishing Olam as a not for profit foundation guarantees the neutrality of the platform thus enabling trust for all stakeholders.

Each one of the investors will have to go through a “Know Your Customer” (KYC) process provided to the foundation by an external service provider.

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